Cambridge & Somerville
Home staging & marketing
After early careers in marketing and education, Lara came to real estate in 2009 and has risen to become a leading agent in the Cambridge and Somerville markets. She works with both buyers and sellers, and also writes a popular local real estate blog offering analysis, insight and advice on our unique and ever-changing market.
Lara approaches her business the same way she approaches life — with an open mind, integrity, diligence and always optimism. Clients credit her market knowledge, communication skills and organization with helping them achieve their goals, and her attentiveness and good humor with helping them enjoy the process.
An explorer at heart, Lara has traveled extensively and lived in a variety of places in the US and abroad. She champions urban living, loves all things art and design, and has never met a dog she didn’t want to take home with her. Currently the owner of half of the smallest architectural conservation district in the city of Boston, Lara is quickly learning the joys and responsibilities of historic home stewardship.
Lara’s business is concentrated in Cambridge, Somerville, and the adjacent communities. This focus enables her to provide clients with in-depth knowledge of the local housing inventory, property values and market trends. It has also allowed her to build strong relationships with the local agent community, which she leverages to market her listings, strategically position her buyer clients in competitive offer situations, and shepherd her transactions through to a successful closing.